Sometimes in business it’s not who you know, but who knows you. Having a strong network, both in person and online is extremely beneficial in job searches, getting a promotion or gaining new clients. The world has changed since the introduction of the Coronavirus, and we must flex with it to progress in the workplace. Here are seven tips for building a stronger business network in the time of COVID.

1. When attending a networking event, even a virtual event, attend with purpose. Do your homework and research other attendees: check out their websites, view their LinkedIn profiles and learn as much as you can in advance. If breakout rooms will be used, notify the organizer that there is someone specific you would like to meet.

2. Put your best face forward. In virtual networking events, people are looking at you from the shoulders up, so ensure everything they see reflects professionalism. We all have that collared, no wrinkle, professional “Zoom Shirt”, so put it on. Sit up straight to demonstrate your confidence and willingness to be approached. Ensure you are lit from the front so people can see your face. Mute yourself when not talking and minimize background noise. Put the dog in another room, turn off your cell phone, and attempt to keep the kids quiet. (Good luck).

3. Ready the pitch. At the beginning of every networking event or call, you will be asked to introduce yourself. Make sure to have your pitch rehearsed. This is a clear and slow articulation of your full name, recent employment and skills, as well as what you are looking for next. We recommend 30 seconds for a group Zoom or two minutes for an in-person meeting.

4. Listen. It is more important to hear others than to make your own sales pitch. Networking is about building relationships. Listening to others is critical to building a strong foundation of mutual respect. Remember, you have two ears and one mouth: use them accordingly.

5. Be prepared to talk about their needs. Listen first, then talk about how you can offer assistance. Networking isn’t about selling. Networking is about helping others. Providing credible insight (for free) doesn’t go unnoticed when meeting someone new.

6. Have business cards handy. Even in the time of COVID, you can have virtual business cards. Consider changing the main screen of Zoom/Teams/etc. to a professional snapshot (that matches your LinkedIn profile picture) along with your company contact information. You can also change your participant name in Zoom to reflect your full name and professional designation (e.g., Leanne King, SPHR).

7. Follow-up. Don’t leave your new contacts hanging. Reach out after an event to remind others about you. Send a LinkedIn connection or a personalized email stating that you enjoyed the connection, quote something memorable, and reference the specific event where you met.

BONUS TIP

If you’ve properly networked yourself, chances are you’ll start getting some LinkedIn requests. Ensure your LinkedIn profile is up to date with a recent photo, contact information and job experience before you start networking or attend an event. Don't be afraid to initiate connection requests yourself. Take the time to personalize the connection message, instead of sending the standard system-generated request. Happy networking!